BizSugar.com › Online Marketing › The Escalator Pitch

Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. If you were making a "Twitpitch" about your business, it would be over by now.

A what? A Twitpitch forces you to tell your company's story in 140 characters (about 20 words), the maximum length of a message on Twitter, a microblogging platform that is gaining popularity.

The lesson for small companies that want the attention of potential investors, clients, and press: Get to the point.