While technology can eliminate many inefficiencies and time-wasters from sales and marketing organizations, some problem areas tend to be outside the reach of technological solutions. More time is wasted as a result of poor strategy, bad hiring, unqualified leadership, and a lack of performance management than from flawed sales tactics. Companies have invested in sales tactics for years, what they haven't done is invest in lead management,immediate response to leads, lead resources, and proper intelligence on why companies buy, and why they don't. We recently published a paper highlighting 15 time-wasters that are endemic to typical inside sales and lead generation departments.
The Top 5 out of 15 Time Wasters of Inside Sales & Lead Generation
Posted by himangim under Online MarketingFrom http://www.demandgenreport.com 5600 days ago
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