Watching What You See on the Web

Posted by TerryJackson under Online Marketing
From http://online.wsj.com 5969 days ago

New Gear Lets ISPs Track Users and Sell Targeted Ads; More Players, Privacy Fears. CenturyTel's system allows it to observe and analyze the online activities of its Internet customers, keeping tabs on every Web site they visit. NebuAd takes the information it collects and offers advertisers the chance to place online ads targeted to individual consumers. This technique -- called behavioral targeting -- is far more customized than the current method of selling ads online.

The technology does raise privacy issues. The Internet-service providers often know other information about consumers, such as their names, locations and age and income ranges, which can be very valuable to potential advertisers, especially when combined with Web browsing habits.

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Comments

Written by pvariel
1862 days ago

Can't read this post without subscribing. So sorry. I logged in but still can't read the full story. thanks

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Written by lyceum
1861 days ago

Phil: This entry was posted 4107 days ago, so it could be the case that Wall Street Journal changed its reading terms during this time.

Here in Scandinavia, plenty of daily newspapers have set up pay walls for non-subscribers. I wonder how this will have an impact on linking strategies and SEO tactics in the future.

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