BizSugar.com › Online Marketing › Why do we need Search Engine Optimization?

Putting aside the technicalities; a website is a promotional vehicle on the web which endorses client's business. Now, there are billions of webpages on the web conforming to the same idea of improving their market share in the virtual world. This gives rise to the competition between various players offering similar services which has necessitated the development and improvement of services offered on the web. On an average, 80% of online traffic is driven by search engines like Google, Yahoo and MSN and 50% of buyers search for products on search engines before purchase. Therefore it becomes critical for online businesses to show-up on search engines for search terms related to their products and services.