Yahoo/Google Search Deal Could Increase PPC Rates by 22%

Posted by ArmadaIG under Online Marketing
From http://www.marketingvox.com 5971 days ago
Made Hot by: on July 19, 2008 11:16 pm

New data from SearchIgnite finds that the Google/Yahoo sponsored search deal will increase Yahoo search rates by about 22 percent.

Yahoo has higher keyword ad rates than Google for certain terms, including the first three results on searches for premium terms like "insurance." It also outdoes Google in the #1 result for keywords containing a brand name, with results for positions #2 and #3 roughly the same:

But Google fares better for the vast majority: longtail and more specialized searches, as well as for less prized keywords.