Yahoo is giving advertisers the ability to target ads by ZIP code rather than just by city and state. The ZIP code targeting feature analyzes a searcher's Internet Protocol (IP) address and manually-input user data, then serves ads based on their location.
Yahoo Search Incorporates ZIP Code-Targeted Ads
Posted by
suzyQ under Online Marketing
From http://www.marketingvox.com 5658 days ago
Made Hot by: on October 22, 2008 5:15 pm
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