A Checklist For Business Websites - Part 3 - Metrics | Small business news; tips; networking

Posted by VirtuosiMedia under Online Marketing
From http://www.virtuosimedia.com 5539 days ago

Testing, measuring results, and constant improvement should be a part of every business website. Learn how in the final part of our checklist for business websites.

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Written by ShawnHessinger
5537 days ago

Definitely an important point about PageRank here, because though PageRank can still be important, it's one of several factors and can be easily affected by social activity (inbound links and so-forth) on the Internet over which the Website owner can have little or no control. It's possible, for example, not to be ranking high for the keywords you initially expected would bring you success, but if your traffic and conversion are both up it could mean that Internet users have simply repositioned your product. It's also important to test customer reaction to your site and check your expectations when it comes to their reaction. Seek positive results even if they are not necessarily the ones you expected.

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