BizSugar.com › Online Marketing › A Diverse Approach to Link Building Yields Better SEO

Link building is an ongoing off-site SEO campaign that is designed to enhance your brand, increase your online presence, develop a better trust factor with the search engines, and increase targeted traffic to your site and more. Link building works to develop a diverse portfolio of link sources that point to your site, but it also helps build a stronger brand and online reputation. The most important thing to remember about white hat link building is that the search engines like to see a slow growing, blended approach.