BizSugar.com › Online Marketing › A Guide to Google Hangouts on Air

The increasingly omnipotent Google has introduced a number of new features over the last year or so to its Google+ platform. Here’s one you may have heard of but not necessarily investigated too deeply: Hangouts on Air, allowing users to broadcast live video from their Google+ account via YouTube. Live video streams on YouTube have been garnering large audiences for quite some time and are increasingly used as a part of an online marketing campaign. Google has now harnessed this to bring the function to users on its rapidly-growing social network platform.