BizSugar.com › Online Marketing › A Mile in Their Shoes: Framing Your Content Marketing Strategy

There are thousands of articles, videos, and books out there, all eager to tell you the “secret” to effective content marketing. There’s a reason such resources are in high demand: 88% of all B2B businesses are investing in content marketing, along with 80% of B2C businesses. Of course folks are gonna want to know how to get it right.