A Simple Guide to Increasing Customer Lifetime Value: Focus on the First 5 Minutes

Posted by tiroberts under Online Marketing
From http://blog.kissmetrics.com 4132 days ago
Made Hot by: Webdev1 on July 30, 2013 9:13 am

Several years ago I was fortunate enough to work at Microsoft and take part in a fun usability study. We had two rooms, a one-way mirror, and a simple theory..

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Written by tiroberts
4132 days ago

I totally agree with you, Josh.

The first 5 minutes after your customer purchases from you, or even comes into contact with you for the first time is extremely important and leaves a lasting impression of how they'll perceive you throughout the duration of your relationship.

I aim to make my readers/customers first 5 minutes as pleasant as possible. I think the best way to do that is to infuse your personality into your communication with them, being friendly and letting them know that you're here for them should they need anything.

I do this by live video. Video is the closet way to "virtually" meet your readers/customers face-to-face and engage them in a way that text can't - breaking down the cold barrier that can come along with the internet.

This isn't my first time visiting KISSmetrics, Josh; however this is my first time leaving a comment. I'm glad to have stumbled across your content. I'll be sure to share it with my social circle. :)

Ti

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