BizSugar.com › Online Marketing › Advertising Interactivity … the New Frontier

Ford Motors seems to have built its entire ad campaign for the 2013 Mustang around the concept of interactivity. Their customizer website and app allows consumers to not only interact with the vehicle as displayed on their computers or smart phones, but also to interact with Mustang owners and pony car enthusiasts the world over by sharing their sharing their personal assembly of Mustang parts and thereby promoting the brand. The emphasis is not on just a product, but an entire community built around that product.