Anatomy of a Good About Page

Posted by papermark under Online Marketing
From http://papermarkgraphics.com 3828 days ago
Made Hot by: logistico on May 30, 2014 11:23 pm

Are you using your website About Us page to it's full potential? Here are 10 things to make sure to include.

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Comments

Written by HeatherStone
3828 days ago

Janice,

A great point here about talking to the customer/visitor instead of talking about yourself on the about page. After all, this isn't really about you, is it? Another subtler point here is that in places where your story and that of your customers may converge (you've created a product out of a need you experienced personally in your life and now you are sharing it with others), more about you may actually be a good idea.

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Written by papermark
3828 days ago

Hi Heather, Thanks for your comment! Yes, I was trying to get at that point. It's good to share common ground with your target market so they can say "hey, they understand me and my problem!".

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