An outbound link is any link on your site that sends visitors to another site. It could be a link to your social profiles, an article you quoted in a blog post, a local event page, a business partner and so forth. Outbound links can be bittersweet for some site owners. While they might be a great way to provide additional resources for visitors to your site, there is always the chance that once a visitor leaves your site you’ll lose them for good. Even if an outbound link sent them to your company Facebook page, think about how many distractions there are on a Facebook page that could pull that visitor farther away from your company. Outbound links can contribute to the overall user experience of a website, but are they worth the risk?

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Written by Todd Jensen
3791 days ago

Some site owners think of outside links as leaks but I tend to think of them as valuable extensions of the whole Internet ecosystem. I always try to include outbound links as long as they naturally occur within the context of the article and are to good neighborhood sites.



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