BizSugar.com › Online Marketing › Are The New Domain Extensions Worth It?

Nontraditional domain extensions hit the mainstream when Google rebranded as Alphabet and chose the new domain name of abc.xyz.

Nearly every article about the corporate restructuring focused on this element of their new brand.

It’s unlikely they would have gotten the same widespread coverage if they’d used alphabet.com as their domain. Or instead branded as Google Ventures LLC or some other bland holding company name.

Instead, their use of a domain extension that played on their new organization’s name turned a business reorganization into a successful brand launch.