Asking the Right Questions of Your Web Analytics

Posted by levelanalytics under Online Marketing
From http://levelanalytics.com 5190 days ago

A duck, a bartender, and asking the right questions about web data.

I’ve stated before that web analytics, as a whole, belong to an organization, and not to the web department, or an analyst. Deep within all the numbers and charts are facts. Some of those facts can be understood by the analyst, but some need prodding and coaxing from a third party to truly comprehend. So the right questions need to asked by stakeholders, no matter what their role might be. Here’s a joke to put this in perspective.

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Written by Entrepreneurosaurus
5188 days ago

The view most traditional businesses take when they finally lumber into online marketing belongs in the Jurassic Period, that is to say back in the days of the dinosaurs. They start and stop with the question, how many visitors will I get/am I getting? No matter that they may be selling a highly specialized product or service for which one hundred committed repeat visitors per week would be better than a thousand disinterested visitors dumped on their site by a traffic provider that's big on promises over the same period. They don't measure results beyond these numbers and subscribe to the theory that bigger is better...and we all know where that got our giant reptile friends: extinction!

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