BizSugar.com › Online Marketing › Authenticity… No Matter What

Have you learned the importance and value of being real, original and truthful with customers? Marketing used to be about acquisition and marketing the heck out of a brand... shoving offers and products down potential and current customers' throats. Some marketers still do that... they haven't caught on to authenticity. But if you want to develop a lasting, interactive and genuine relationship with with customers of the brands you represent, then authenticity is where it's at.