According to a study of more than 10 billion banner inquiries across Europe from ADTECH, the average click-through rate fluctuates between 0.11% and 0.19%. Apparently, users click on display ads more frequently toward the end of the year, during the major online shopping period. The rate then restabilizes in January at 0.12%.
Since 2004, the average click-through rate has fallen, however, from around 0.3%. In 2006, ABI Research reported that the average click-through rate for an online banner ad was 0.2%, indicating that the decline has been steady.
Average clickthrough rates for banner ads


From http://www.emarketer.com 4854 days ago
Made Hot by: on March 17, 2009 5:54 pm
Who Voted for this Story
Subscribe
“Adam and Lisa: I have to go through the tips and come back to you......”
“Lisa: I will send you an email tomorrow, Friday. I had a chat with Shawn...”
“Yes I forgot about saving them, great idea!...”
“Thanks and yes, you have my email Martin, that would be great :)...”
“Lisa: Great to hear! I think it goes well with other writings you have...”
Comments