Marketing errors can cost businesses thousands over the year, and if you’re not seeing a decent ROI, you might as well flush your money down the toilet.

According to a survey by Murray Dare, around 80% of B2B businesses feel like the marketing isn’t giving them the result they want, need, or expect to get. Why a marketing campaign doesn’t work can be down to a range of factors, including poor timing, miscommunication, not being divisive enough or being too niche, or simply being carried out by people with little to no understanding of what they are doing or whom they’re marketing to.

If you want to avoid being one of the 60% of businesses that fail and cite poor marketing as the reason, then you need to avoid these common marketing errors to move forward with success, and make every single dollar you spend work hard for you.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!