If you're running a B2B enterprise, scratching your head and wondering how you're supposed to take advantage of social media tools such as Facebook, YouTube, and Twitter — you're not alone. Aside from the fact that online social media is irrationally hyped (60 percent of Twitter users abandon the service after the first month) it's an especially bad marketing fit for B2B.

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Written by ShawnHessinger
5096 days ago

This is the same comment I left on the blog proper but it's being held for approval so I'll repeat it here:

I'm in the social media business. All of my clients are too. I've gotten all of my clients that way. So far NO paying client from face to face because they're all over the world. I buy more and more online including B2B services and so does everyone else I know. I find most Websites through links from blogs or social media not direct search. That's because search is being guided by social media, especially the blogosphere. At least the Luddites had a clue that they were being replaced.



Written by smallbiztrends
5096 days ago

The article has some good points, but I disagree with the overall premise.

I do feel there is a lot of value even for B2B companies: being found more readily online; SEO; encouraging word of mouth; driving traffic.



Written by luckycharmer
5096 days ago

I tend to agree except for her comments about a company blog. The blog is both a good way to communicate to clients (yes, even B2B clients) and to attract search engine traffic. Also, some social media like LinkedIn, BizSugar and Jigsaw can be helpful.



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