BizSugar.com › Online Marketing › Be a Video Guerrilla

Face-to-face contact with customers is the crux of a guerrilla marketing strategy. You could, for example, surprise them with an unannounced dance-in at your town square on a Saturday morning, or dress your employees like bears and have them hand out product samples outside a store. You can also use your website to get in front of customers in a fun, entertaining way through online video. Here are some tips on doing it well and getting results: