BizSugar.com › Marketing › Be Sure to Scan Landing Pages Before Spending Money on Digital Advertising

One of the sure fire ways to boost one’s online store sales is to advertise online. In fact, according to research by the search giant, Google, almost 88 percent of consumers search for the products they want to buy online.
With this in mind, small businesses have the opportunity to influence their target market through various paid advertising options in the form of search ads, blog postings pay-per-click advertising. As more and more companies compete for their target audience, up to $49.5 billion was spent for online ads by U.S. companies in 2014 according to Internet Ad Bureau.