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Brand Visual - The Colour Connection

Posted by JackieP under Online Marketing
From http://jackiepurnell.com 5222 days ago

How much emphasis do you place on the psychology of colour in developing your brand visual. While it does play a part, it should not be the prime objective.

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Written by lyceum
5223 days ago

Jackie,

Have you listened to John Jantsch's interview (Color As Branding Element) with Katie Smith? http://www.ducttapemarketing.com/blog/2010/07/13/color-as-branding-element/

- 0 +

Written by JackieP
5222 days ago

Thanks for the link, hadn't heard this one. Great info especially checking how your visual translates accross different media, something I don't think many consider in their design process.

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