BizSugar.com › Online Marketing › Bringing Back \"Un-loyal\" Customers Through Email Marketing - Marketing Words Blog

We all have customers who’ve become “un-loyal” for one reason or another. Perhaps they used to subscribe to your service but have let their subscription lapse in recent months. Maybe they made several purchases from your website in the past but now need to be reminded about how great your products are. Or it could be that they signed up for a free or reduced-price trial and canceled soon after it ended.