Brand marketers and their target audiences usually love case studies. There are two reasons for this and both are very important.
One reason why case studies are so compelling is that they are a form of storytelling, and usually are stories with happy triumphant endings.
The second reason is that when readers read these case studies they get the feeling of “vicarious product trial”.
That means even if they are not able to try out the product on offer themselves, or are not ready to do so, they have the satisfaction that someone did try it out and had good results.
Case Studies - How Well do they Work for your Brand?
Posted by uttoransen under Online MarketingFrom http://shobhaponnappa.com 3240 days ago
Made Hot by: BizWise on June 9, 2015 12:00 pm
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3236 days ago
All the Best,
Martin Lindeskog
3236 days ago
3236 days ago
thanks for your comment,
Do post the question on the blog to get a direct response from Shobha,
thanks,
Uttoran Sen,