Have you heard of the conversion funnel? This is the process in which customers get to your site and go through a number of steps that ultimately lead them (hopefully) to the checkout.
In a post on the Google Analytics Blog, Alden DeSoto brings up a very good point. In a brick and mortar store, a salesperson can judge in person things that make customers concerned or uncomfortable, then take the necessary actions to try and close the sale before it's completely lost. This is not so easy to do on a website.
The following video from Google's "Google Analytics in 60 Seconds" series shows you quickly how you can look at this stuff and take action.
Catch Customers Before They Leave Your SitePosted by suzyQ under Online Marketing
From http://www.smallbusinessnewz.com 5178 days ago
Made Hot by: on April 3, 2009 10:02 pm
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