“We didn’t set out for reddit to be a big player to this campaign,” said Kyle Luhr, a senior digital strategist at TBWAChiatDay who worked on the Nissan campaign. “We had a plan for it, but were honestly surprised by how big it got.” The original reddit post spawned several other reddit threads around Nissan and Amazon and garnered more than several thousand comments combined.
Cheatsheet: How Brands Can Win Reddit
Posted by tcamba under Online MarketingFrom http://digiday.com 3943 days ago
Made Hot by: maestro68 on February 5, 2014 7:42 am
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3942 days ago
Thing is that once you get to that point reddit marketing can be massive for your brand. It's a long-term, relationship based community that I admire a lot.
Thanks for the share!
3942 days ago
I have to "chew" this post for some time and see how I can use it in my new business ventures.
3943 days ago
3943 days ago
Reddit is a valuable resource for some communities. But generally it depends on your interests and the content you are attempting to share. Reddit tends to be a bit techie and geeky with emphasis on entertainment too -- such as gaming, movies and music. If your message fits within this setting, Reddit may be the place for you.
3943 days ago