Churn Rate Optimization: How to Reduce Customer Loss

Posted by erikemanuelli under Online Marketing
From https://blog.kissmetrics.com 2305 days ago
Made Hot by: GrowMap on February 5, 2016 2:26 am

Learn why Churn Rate Optimization is far more essential to your profitability and long-term success than Conversion Rate Optimization.

Here’s a simple five-step plan to discover your churn rate and stop your business from losing out.

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Comments

Written by joyh1
2303 days ago

Fascinating article - I was vaguely aware of businesses trying to regain my custom, but hadn't appreciated how much of a science it actually is and how many ways there are to reduce customer churn rate.

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Written by nicregi
2304 days ago

Churn rate. Damn! Been sometime since I hear this word!

I can't agree more. If you are planning to start a plan, understanding how to calculate and determine the churn rate is important!

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Written by UPmarketArt
2304 days ago

Hi Erik!

It's interesting that you brought up churn rate reduction. I work in the print industry -- one that has long been thought to be in its death throes -- and surprising for some people (not to us), tangible print products like catalogs have proven to be great at greatly reducing churn rates.

Customers feel more connected when you give them something they can actually hold, feel, or smell. The way our customers use print products has mostly shifted from top of the funnel back in the 90's to middle and bottom of the funnel today.

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