According to Click Forensics, click fraud rates for content networks grew to 28.3% in Q4 2007. In other words, 28 cents from every dollar went to fraud. What this report is saying is 28.3% of [PPC] providers and publishers revenue/profits are attributed to fraud. I found it disturbing that the rate was so high and if concerned me that advertisers could use the information to take legal action against pay-per-click [PPC] providers and publishers to reclaim their ad spend. So I set out to clarify it.
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