Click Fraud Claims 28% Of Search Ads

Click Fraud Claims 28% Of Search Ads - http://seekingalpha.com Avatar Posted by ArmadaIG under Online Marketing
From http://seekingalpha.com 5458 days ago
Made Hot by: on February 26, 2008 6:21 pm
According to Click Forensics, click fraud rates for content networks grew to 28.3% in Q4 2007. In other words, 28 cents from every dollar went to fraud. What this report is saying is 28.3% of [PPC] providers and publishers revenue/profits are attributed to fraud. I found it disturbing that the rate was so high and if concerned me that advertisers could use the information to take legal action against pay-per-click [PPC] providers and publishers to reclaim their ad spend. So I set out to clarify it.





Comments


Written by GPorter
5457 days ago

Geez, that's freakin' high!!!



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