Most companies spend huge budgets creating content to get people to sign up to their product.
But once a customer signs up, it’s left to a handful of badly written FAQs to help people get the most from the product. It’s no wonder up to 60% of users who sign up for a free trial use a product once and never come back.
Content Is Killing Social, With One Big Exception
Posted by zolachupik under Online MarketingFrom http://www.adweek.com 2990 days ago
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