BizSugar.com › Online Marketing › Content Marketers: Quit Selling Like It’s 2004 - #contentmarketingInfographic

Creating an serving up mass amounts of content does not guarantee closed deals or customer engagement. Not all content resonates with everyone. To be heard through the noise, your content must be relevant and engaging. Unfortunately, content marketers often miss the mark on this and many other concepts.

The below infographic from Captora examined where marketers are falling short and what they can do to shift their efforts to drive the business results they need.