BizSugar.com › Online Marketing › Content Marketing – Be a Resource and See Success

Content Marketing, Be a Resource and See Success
What is content marketing?
“Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” – Wikipedia

According to Google’s Eric Schmidt, “every 2 days we create as much information as we did up to 2003”. In other words, every 2 days we create as much content as was created up to 2003. That’s a lot of content. And it keeps coming.