Content Marketing is a Long Game

Posted by jonmikelbailey under Online Marketing
From http://www.woodst.com 3646 days ago

I just got back from having coffee with a client. We were talking about content, its importance, and the fact that you simply can’t game the system (by system I mean Google).

We were also lamenting the fact that honest and effective SEO companies are not always the ones that “win the bid.” The client will not always want to hear what these SEO providers have to say. Instead what they want to hear is “we will get you 100s of leads overnight for next to nothing.”

Sure, we all like to dream. We all like to get the best deal. But, remember, you get what you pay for. I’m not just talking about money here. I’m also talking about time. Because, time is money.

An SEO you should trust is the one that tells you that this stuff takes time. Because it does. If you look back over all of the algorithm updates from Google in 2013, there is one constant… a better user experience.