Content Marketing Podcast 143: Is Your B2B Content Chasing the C-Suite? -

Posted by resonancesocial under Online Marketing
From http://www.resonancecontent.com 3318 days ago
Made Hot by: ObjectOriented on October 11, 2015 12:05 pm

Sometimes B2B marketers get so focused on reaching C-Suite audiences that it's tempting to build our content marketing strategies around them. In Episode 143 of the Content Marketing Podcast, we'll talk about why this may not always be the best approach — and what to do instead.

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Comments

Written by lyceum
3315 days ago

Rachel: Thanks for pointing out the following: "Why it’s so important to speak to audiences at all levels of the organization." The influencer doesn't have to be Chief-so-and-so. I am "chasing" thinking individuals, not titles. ;)

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