Creating A Digital Strategy Part 1: Building Your Online Foundation

Posted by trellis under Online Marketing
From http://growwithtrellis.com 3626 days ago
Made Hot by: sundaydriver on May 23, 2014 7:52 am

Every business today must be able to utilize and leverage the power of the internet, but that means knowing how to invest properly. This article is the first of a three part detailed guide to developing an effective digital strategy beginning with your brand and website.

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Comments

Written by lyceum
3625 days ago

Trellis: Thanks for the information. I will check out Designs By JuJu. :)

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Written by lyceum
3625 days ago

Trellis: Thanks for the clarification on what a small business is in revenue terms! ;)

Do you have examples of companies with a revenue of 500k that have created a successful online foundation?

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Written by trellis
3625 days ago

I cannot disclose our clients revenue but I can tell that Designs By JuJu is a great example of a client who is relatively small compared to our bigger clients but has grown tremendously by properly investing in our services and putting in her own time with online marketing effectively.

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Written by trellis
3626 days ago

A low budget is generally below 5 thousand. Anything less than 5 thousand is typically a pretty low web development budget that would not pay for a lot of functionality and features from an established web agency unless you outsourced over seas to a cheaper market in which you will most likely get spaghetti code.

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Written by lyceum
3625 days ago

Does the spaghetti code taste good with ketchup?! ;)

Do you think that the average small business is spending >$5000 on a website? How many hours does it take to create a site from scratch?

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Written by lyceum
3626 days ago

How many parts of the digital strategy will you publish? Personally, I think that the web development figure is pretty high to start out with $5000.

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Written by trellis
3625 days ago

I think the average business generating less than 500k in revenue will spend less than 5000 but once your generating in the millions spending over 5000 on a website is a good investment.

It depends on what your definition of small is, some people use micro business for really small businesses with a couple of employees and low revenue.

I think the average micro/small business is not investing more than 5000, but that may be a mistake and is one of the many examples of why small businesses might stay small.

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