We all know how important a headline is to a sales letter. But the problem is that most of the amatuer copywriters are using hype and ridiculous claims to try and create killer headlines.
Creating Curiosity By Using Contrasting Headlines
Posted by ScottDudley under Online MarketingFrom http://scottdudley.net 3994 days ago
Made Hot by: OpenSourceMedia on May 16, 2013 12:14 pm
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Comments
3990 days ago
Marc Bell
3994 days ago
"If you use a contrasting headline but don't back it up by clarifying the headline somewhere in the body of the sales letter, the prospect will just feel like you have tricked them to keep reading."
This quote from my post kinda makes your argument sound like nonsense.
I never justified making up lies to trick prospects, the idea is to only use these types of headlines if you can back up what you are saying.
3995 days ago
Val