BizSugar.com › Online Marketing › Currently Trending: Popular Methods among B2B Marketers and How Often They Do It

Sometimes you have to look past your own test paper and see what everybody else is writing, not to copy exactly what you see but just to know what’s going on out there. In a fiercely cutthroat world like B2B Marketing, competition will either make you or break you. Yes, everyone competes, but companies don’t bring each other down; your enemy is not one another – but rather your own. If you stop yourself from stepping up to the challenge, you will be routed out of the game.

So before you get so preoccupied with your own futile efforts, you have to ask around for a reality check: How is B2B Marketing doing these days? Has it entirely been eaten by social media? Are traditional methods now dead? How do other companies generate leads? Do event marketing, mobile marketing, and email marketing still make the cut?