Customer Buying Journey for Marketing & Sales Success

Posted by Terri Maurer under Online Marketing
From https://www.maurerconsultinggroup.com 1560 days ago
Made Hot by: PMVirtual on January 20, 2020 11:40 am

A successful sales process is not based on a shotgun approach. It takes understanding potential customers and stages of their buying journey. Provide appropriate content to guide them through each stage of the customer buying process.

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Comments

Written by Terri Maurer
1546 days ago

As the 'seller', of course I think the Buying/Decision stage is most important. If we can get prospects through to that point, we've done something right. But, each stage has its own level of importance. 'Get them on-board, build a relationship and move them toward buying.' All are important. The article took the easiest approach - the 3 phase buying journey - even though there are other phases that can be considered. Was aware of the book - Building a StoryBrand - is that the one you are referring to? Have not read it yet.

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Written by lyceum
1546 days ago

Terri: Thanks for your input. Yes, I meant, Building a StoryBrand.

All the Best,

Martin

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Written by lyceum
1557 days ago

Terri: Which stage of the buyer journey do you think is the most crucial for your sales success? Are you aware of the book, StoryBrand?

All the Best,

Martin

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