A successful sales process is not based on a shotgun approach. It takes understanding potential customers and stages of their buying journey. Provide appropriate content to guide them through each stage of the customer buying process.





Comments


Written by Terri Maurer
116 days ago

As the 'seller', of course I think the Buying/Decision stage is most important. If we can get prospects through to that point, we've done something right. But, each stage has its own level of importance. 'Get them on-board, build a relationship and move them toward buying.' All are important. The article took the easiest approach - the 3 phase buying journey - even though there are other phases that can be considered. Was aware of the book - Building a StoryBrand - is that the one you are referring to? Have not read it yet.



Written by lyceum
116 days ago

Terri: Thanks for your input. Yes, I meant, Building a StoryBrand.

All the Best,

Martin



Written by lyceum
127 days ago

Terri: Which stage of the buyer journey do you think is the most crucial for your sales success? Are you aware of the book, StoryBrand?

All the Best,

Martin



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