BizSugar.com › Online Marketing › Designing Websites For Skimmers, Swimmers And Divers - infographic

As you plan the organization and design of your site, think of your site visitors in three categories: Skimmers, Swimmers and Divers.

Each group is willing to go progressively deeper and spend more time on your site. They each have different needs and wants when it comes to their online experience. So how do you design your site to address all of them?