BizSugar.com › Online Marketing › Developing a Social Bookmarking Strategy

Social bookmarking sites allow users to submit, organize and store links to favorite pages they find useful, interesting or entertaining. Other users can often “vote” on these bookmarks; the more people that find them interesting, the higher the bookmark ranks on the homepage of the social bookmarking site. Social bookmarking sites allow users to write short descriptions about each bookmark, explaining what it is and why they liked it. Users are also allowed to add tags to their bookmarks, helping categorize them.