The following questions are provided to assist in the development of content for a multicultural audience.

A. What is the objective?

Is it to inform, to convince, to sell, or something else? Decide and get it clear. Once you know the goal, you can plan your strategy.

B. What is the message?





Comments


Written by HeatherStone
2470 days ago

Hi Uttoran,

Possibly the most important aspect of giving a positive presentation has to do with understanding your audience, as you say. So perhaps the issue here isn't so much being prepared to communicate with a single group that spans a wide variety of cultures, but rather understanding more precisely the culture or cultures of the audience you are addressing at the moment.



Written by peted
2318 days ago

Hi Heather,

I believe the most important aspect in developing a presentation, brochure, article or any sort of collateral is setting objectives. The author needs to clearly define what they hope to achieve.



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