Did Monetising Your Website Turn it Into Low Quality Junk?

Posted by alastair under Online Marketing
From http://www.sitestreamseo.com 4846 days ago
Made Hot by: hamed1 on January 18, 2011 7:02 pm

My experience has mostly been that how a site looks has little to do with how well it does its job. But you want to make sure that your pages aren't giving negative impressions. Here is an example of where overuse of Google ads and poor presentation will harm conversion rates, links and SEO results.

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Comments

Written by alastair
4845 days ago

Thanks for all the comments. I haven't been able to reply but it all seems fixed now.

I think we are all on the same page here. Once you start shoving ads at people there is some kind of spam? reaction triggered. I can't even put my finger on why or what it is. Maybe it is years of MFA spam but I think it's worse when it's Adsense ad blocks that I'm looking at.

I don't have any problem with a subtle sales pitch and I don't mind if a site needs to show me ads to pay the bills. But I react very negatively when they cross the line. It's a difficult thing to get right.

One thing's for sure. If it makes me think SPAM then I'm not retweeting it.

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Written by alastair
4845 days ago

Woo HOo I can comment again. Super

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Written by m4bmarketing
4846 days ago

Liked the article Alastair and some sites makes me feel that the owners are afraid of a liitle white space. The old saying "less is more" comes to mind and in the end these sites remind me of those dollar shops with products crammed in everywhere.

Susan

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Written by alastair
4845 days ago

The power of the white space surrounding something is really important. It's something that is so easy for us non-designers to miss out on.

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Written by yoni67
4846 days ago

Alastair,

I just clicked on a post. The actual article started about 10 inches down the page. The first 10 inches were...yup, ads. It turns out the article was a pretty good one but I was so put out by the ads that it left me with a hugely negative impression. It looked and felt very SPAM-ish.

Yoni

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Written by businessavante
4846 days ago

I totally agree. What I don't get is why they think it's OK in the 1st place. It's telling me that they think their readers must be pretty stupid, and as a reader I resent it. I suppose if they get a few clicks they consider it a success?

businessavante

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Written by shepherd
4846 days ago

Alastair:

You are right about monetizing and right about retweeting. Retweeting crap can make a person look very bad and lose them followers.

Shep

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Written by yoni67
4847 days ago

Alastair,

Your are 100% correct. I'm reading more and more blog posts lately that have ads in between every paragraph. It's annoying and seems to turn an article into a blatant advertisement.

I believe that a blog can be sucessful with great content and a subtle sales-pitch, but when I see that it is mostly an advert, I usually don't stick around long enough to read.

Great post!

Yoni

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