Digital Advertising Budgets 2016: 4 Trends You Need To Know - #Infographic | Small business news; tips; networking

Posted by irfanahmad1989 under Online Marketing
From http://www.digitalinformationworld.com 3301 days ago
Made Hot by: blogexpert on November 16, 2015 10:46 am

What's in store for digital advertising in 2016?

MDG Advertising's new infographic reveals 4 trends making a big impact on advertising budgets in 2016. Some of the trends include: the rise of digital ad spending, Facebook and mobile's growth in advertising.

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Comments

Written by SeanHowell
3297 days ago

High competition for mobile audience pushes extremely targeted audiences up in pricing. Experimenting with various cohorts will be a big wave in mobile-tech. Unfortunately big agencies and large brands are rarely equipped for this. One they, pricing will be pushed even higher.

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Written by lyceum
3297 days ago

We will wait and see. I wonder what the mainstream media will do about this situation?

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Written by lyceum
3297 days ago

So, digital advertising will become bigger than TV ads in 2016?

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Written by brainvine
3297 days ago

http://techcrunch.com/2015/09/10/u-s-consumers-now-spend-more-time-in-apps-than-watching-tv/

A pretty eye opening fact from this was that the average consumer spends more time per day in apps (198 minutes) than watching television (168). So it's not a question of digital/mobile OR television but instead how to capture BOTH and effectively distribute your resources.

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Written by deepseo
3297 days ago

I guess it will be. As internet users are increasing day by day. We are livable more on internet than on TV. It may also vary by industry and also who is decision maker for particular product?

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