BizSugar.com › Online Marketing › Do you know if you rank on Page 1 of Google?

If you know which terms you rank for in Google (especially page 1), then you know why people are coming to your site and you can optimize the pages that they land on to help them better find what they need.

You can also do more of the same. Write similar content about other, related keywords so you can rank for even more similar terms. You can also find the terms that you're on Page 2 for and see if you can get to Page 1 (attend the workshop or get the book to learn specific strategies). By the way, you can run this on your competitors' sites as well. What are they ranking for?