Utility marketing takes this one step further by focusing more on the specific needs of the target audience. For example,
it could be a mobile app that helps the user plan healthier meals, built by a grocery store chain.
it could be a quick financial wrap up report delivered via email from a financial advisor.
or a blog that gives useful tips that the customer can put into practice right away… like this one.
Do You Use Utility Marketing to Connect with Clients?
Posted by
jonmikelbailey under Online Marketing
From http://www.woodst.com 4235 days ago
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