A websites most important task is to serve your potential customers. What often happens, however, is the development of a site that feeds the owner or decision makers ego.


Written by craigsutton
4482 days ago

Please note: I added a credit for the logo, and learned a small lesson in the process. Thank you for pointing that out!

Written by ShawnHessinger
4483 days ago

Thought that was your graphic, Martin. I've always loved the Randesque(?) design sensibility of your site being a great fan of Ayn Rand's writing and philosophy myself. I've also always believed that on some level a business winds up being a manifestation of an entrepreneur's personality anyway. There's no fighting it. Of course, with so many parts to a personality, the question often is which part, and how will it connect with your customers.

Written by lyceum
4483 days ago


Yes it is my graphic. It was made by John Cox & Allen Forkum. Here is an excerpt from interview with them:

"EGO: First of all, I want to thank you very much for your work with the EGO logotype. Do you want to tell my readers how you came up with the logotype?

FORKUM: The initial idea for the logo was a graphic solution using the word "ego" to form a person's face, but the results didn't really connote egoism strongly enough. I knew John could illustrate a heroic, proud man so that is the tack we took. The original drawing had a square border around it. We eliminated that so the man would be the highest graphic element in the logo. The sphere was meant to connote a lofty peak or even the world itself.

COX: Heroic was what I was shooting for. There was power in his stance that I think captured a sense of joy and determination. I really wanted to work simple, simple, simple. You put the logo on a jersey and I've worn that shirt out. [EGO Editor: How about sending a X-mas gift to John & Allen?] I really liked the understated size of the artwork, yet its intent is a real attention-getter. That logo was a fun project."


Thanks for your kind words. It is great to hear that you get that impression from my EGO blog. I will write a Trader Manifesto at some point in the future. It will be based on the trader principle segment in my podcast show.

Written by lyceum
4483 days ago

Craig Sutton,

I believe that you have to understand your true ego (I in Latin) before you could create a website that is supporting your sales effort. My view is that you have to ask the question who you are and what company values you have, and then let these ideas come through in a clear way on your site.

I am happy that you have used the EGO logotype for my blog as an illustration to your post, but please give credit to the creators of the logotype, John Cox & Allen Forkum.

You are welcome to give me feedback on my [under construction] site, Ego Sole Trader. Please read my first post, Ego under a Rough Banner.


Talking about website design, you have done a marvelous job with BizSugar!

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