BizSugar.com › Online Marketing › Doing SEO? Do It Gently : Small Business Search Marketing

If you’re doing SEO in 2012, you have to do it gently … quietly … invisibly.

Less is more.

I actually told a client within the past 2-3 weeks, “Stop worrying so much about SEO.” It was a situation where I felt the focus needed to be on the user, not the search engine. I think with an established website that’s what SEO has become — more about the user and user signals than about the search engine and (traditional) search engine signals.