Your home page may be beautiful but it's likely that as many as 1/2 of your site visitors never see it! To improve your sales online, optimize "beyond the homepage" to help customers more quickly find what they want.

This short article offers 4 easy tips for improving your site's sales conversion by optimizing non-home page landing strategies.





Comments


Written by robertbrady
4337 days ago

Often times the customer is better off by going directly to a sub-page or product page instead of your home page. Many sites have "interesting" navigation that can prohibit people from finding what they want. Get people what they want as soon as you can, but Scott is right on about optimizing your product pages for conversion and for search engines.



Written by ShawnHessinger
4341 days ago

This is the biggest challenge in online marketing. The myth is that there is only one metric for success.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!