BizSugar.com › Online Marketing › Dump The Anchor Text & Start Focusing On Co-Citations

The Google Penguin update has forever changed the way that SEOs acquire links for their own web properties as well as their clients web properties. On that fateful day in April of 2012, Google made it far more difficult for low quality websites to achieve top search engine rankings by building tons of links using exact and partial match anchor text. This turned the SEO world upside down and has caused many to evolve and change the way they approach search engine optimization forever.