BizSugar.com › Online Marketing › Effective Practices to Optimize Your Email Marketing Campaign

Facebook might be in trend and Instagram may be flashy, but the old-school email is still the best strategy when it comes to generating new sales leads. When you send an email, you reach to a list of customers and clients who have chosen to receive your content. It means they are already primed and accept to follow through on whatever you have to offer.

However, the emails you see are only as good as the follow-throw you give it. Sometimes, subscribers don’t even bother to read it, which reduces the probability of a successful email campaign. Here is a list of effective email marketing strategies you can use to make sure your email campaigns are successful, and your emails have high open rates: